Renowned local mixed-media artist, Usha Seejarim, has been the creative force behind the Why Men, and has designed the figures since inception in 2007. "This year, we wanted to align with the 2010 FIFA World Cup and so we became very soccer inspired. There are figures blowing vuvuzelas, a team of 12 standing with hands-on-hearts 'singing' the national anthem and quite a few other installations that bring the game to life on Sandton Central's streets," explains Seejarim.

Positioned all the way along Maude Street from Sandton City in the West (on the corner of 5th Street) to the corner of Rivonia Road near Village Walk, the Why Men truly come to life as the sun sets. Even without lights, the district's sidewalks have become quite popular for a leisurely stroll. "Each year, we see more and more families and couples making a special trip down Maude Street in the evening to see the arts project. The SCMD arranges for Public Safety Ambassadors to be stationed in the area to ensure that your stroll is a safe one," Reilly assures.

The 2009/2010 Why Men will grace Sandton Central with their presence beyond the festive season, and will be up until the end of July 2010 as part of the district's way of showing support for the upcoming 2010 soccer spirit that's being harnessed around the country. A group walk has also been arranged on Friday, 11 December at 19.00. "Everyone is invited to slip on their most comfortable shoes and meet us at the Sandton Convention Centre's entrance for a literal light-hearted walk! We have also arranged for surprise entertainment on the night, and who knows, there might be a couple of giants accompanying you on the stroll," Reilly concludes.